Petone mill uses historic looms to weave a tale of luxury

Cheryl Eldridge is passionate about her sheep and the future of the wool industry.

Like Frodo in Lord of The Rings, her journey as an artisan fabric manufacturer has been a long one.

Stansborough is reopening in a new Petone venue, which inevitably will be a major point of interest for fans of Lords of the Rings.

Although items like Gandalf’s cloak have made Stansborough Internationally famous, Cheryl Eldridge is keen to push the message that the real story is the value of New Zealand wool…….to read more click this link.

Ready…Steady…Sew…

Our little hobbits are busy all over again thanks to the NerdoftheRings recent unboxing video!

NERDs around the world loving our Gandalf Cloaks!

This week a fabulous unboxing on the ‘Nerd of the Rings’ YouTube channel, saw many true LOTR fans scrambling to order cloaks, hats and more prior to the pre-Christmas rush! Thanks to Matt Graf for such a passionate review of our special creations.

A Stansborough gift for the First Lady – NZ PM’s visit to the USA

If a gift is a sign of the status of a relationship with a US President, PM Jacinda’s Ardern’s pick of NZ Wool dog jackets for Joe Biden’s dogs, Major and Commander, are telling.
It is a personal present, albeit accompanied by more traditional gifts of a pounamu waihaka and a swamp kauri bowl – and a merino scarf for the First Lady.
But it shows a personal touch – and that is the primary aim of a White House visit.

Warming the Beds of Sydney’s Newest Hotel

Stansborough has again, done itself proud, by dressing the bedrooms of Sydneys Newest “ACE Hotel” In the midst of the worldwide Covid pandemic effecting thousands of businesses, Stansborough managed to struggle through and complete yet another special order of almost 400 Luxury Designer King Sized 100% NZ Wool Blankets for this wonderful new Hotel.

PM Jacinda Ardern Visits Stansborough

Stansborough was delighted to welcome Prime Minister Jacinda Ardern to our mill in June 2020 for a custom tour and to meet out team! She signed and presented our COVID blanket that was auctioned in support of Women’s Refuge.

Stansborough on the Sustainable Shout Out!

Catch Cheryl’s talk about Stansborough on the NZ Sustainable Business Network here

Chris Bishop interview’s Cheryl

National MP, Chris Bishop recently interviewed our Director, Cheryl, as part of his Business with Bish series!

Cheryl on Nine ‘Till Noon

Stansborough director, Cheryl, talks about our story, the history of the viking grey sheep breed and the struggles of being an artisan small business during COVID19. ‘Nine ’till Noon’ – 7th April 2020